Beyonce is a pro at knowing what to do to hit the headlines and a recent photoshoot that saw her put on fun fancy dress inspired by African tribes demonstrates this.
The singer has swapped her revealing stage outfits for a leopard-print top and woven clothes in a shoot for L'Officiel magazine.
It seems that the Crazy In Love singer has been having a lot of fun when hitting her fancy dress box, as she put on an elaborate headdress for one image, together with a strapless tribal-print dress.
This could encourage people to become more adventurous with their clothing and look for alternative outfits, such as superhero fancy dress or Disney-inspired costumes.
Beyonce's reason for slipping on the traditional clobber was to pay "homage to African queens" and "return to her African roots", the publication said.
The singer could be putting on a variety of different costumes in the coming months, as she has been tipped to star as Whitney Houston's character in the remake of The Bodyguard.