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Winnie the Pooh continues to appeal to children and their parents because he still has identical values to when he was first created.

This is according to Mark Henn, supervising animator for the new Pooh movie, who told BBC News that the toy bear represents the same thing for viewers as he does for Christopher Robin.

"I think that Pooh was very loyal and a faithful friend. Both are qualities we recognise and would like to see in our own friends and show to other people," he commented.

However, senior story artist Burny Mattinson said Winnie the Pooh almost never came about after Walt Disney expressed concerns that the preliminary material was not funny enough for children.

Fortunately he changed his mind and Pooh is now starring in the new movie version, which was released last week in the UK.

It sees Pooh wake up hungry for honey, but his mission to go out and get some is interrupted by a search to find Eeyore a new tail. This is only the second full-length movie to be based entirely on the original stories by AA Milne.

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