If you're the kind of person who lives for the festive season, then you may want to pack up your Santa fancy dress costume and head to Rotherham next month.No, you didn't read that wrong - we did say next month, because some slightly bonkers councillors have decided that staging Christmas in July would attract visitors to the town and boost its income.
As a result, bars, pubs and shops will be putting up Christmas decorations, throwing around artificial snow and offering cheap drinks for those in festive fancy dress.
The South Yorkshire Police Brass Band will also be playing carols, while you can get your hands in a Christmas dinner at the Brentwood Hotel, the South Yorkshire Star attests.
Lee Mills, chairman of Rotherham Licence Watch, said: "The idea is to do something novel and create a spectacle to bolster trade for the night time economy."
The event will start on July 30th 2010, so why not don a Father Christmas outfit or Christmas Tree fancy dress costume and get into the spirit of the season?
In August last year, the Telegraph reported that Debenhams, Toys R Us and Sears had already begun selling seasonal products in a bid to entice shoppers.