A man from Tyneside is inviting locals to a fun fancy dress event this week as a part of a hair-raising stunt to generate money for charity.
South Shields resident Dave Hall has organised a fundraising event to kick off a campaign which will see him generate £5,000 for Metro Radio and Magic 1152's Cash for Kids appeal and Myeloma UK, reports the Shields Gazette.
However, there's a catch, as Mr Hall is to swear off shaving or cutting his hair until the total is reached - and he has even agreed to keep the beard and hair for a full year if he reaches the target within six months.
To mark the beginning of the challenge, the charitable bookmaker is encouraging locals to turn up at his fundraiser with wigs and fake beards as part of their fancy dress get-up.
He added: "Hopefully, I can come up with enough charity stunts to raise the money as soon as possible."
Those looking to follow Mr Hall's lead and embrace their inner hairy monster might choose a costume such as gorilla fancy dress when selecting a look for a themed party.