M&M characters don British fancy dress in advertising campaignWith the Queens Diamond Jubilee fast approaching Mars have rolled out a special red, white and blue M&Ms promotion pack to get the celebrations started on the sweet side. The Union Jack themed TV advertisement aired on the 27th of May and will run for four weeks consecutively. The advert is set in a sitting room lounge where the Yellow M&M tries on a series of stereotypical British outfits including; a punk look, posh look, and a British fancy dress costume while a jubilee party can be seen taking place on the street outside. The ad closes with the strapline, "Red, white and blues only, sorry yellow". With the Jubilee weekend fast approaching and the Olympics soon to follow suit Mars looks set to capitalize on 2012 being the year of Great Britain. However, before we get too excited over here the red, white and blue M&M’s have been a feature during patriotic events in the USA since 2001. Watch out for the advert in the run up to the Queens Jubilee and the London Olympics.